PRIVACY POLICY
Last Updated: February 2025
Effective Date: 27 March 2025
Luz Qi (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you access or use the website www.luzqiart.com (“the Website”). By using the Website, you consent to the practices described herein.
1. Data Controller
1.1 Luz Qi is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1.2 For enquiries regarding this Privacy Policy, please contact us at:
Website: www.luzqiart.com
Email: info@luzqi.com
2. Personal Data We Collect
2.1 We may collect the following types of personal data:
- Identity and Contact Data: Name, email address, postal address, or phone number provided when you contact us, make a purchase, or subscribe to updates.
- Technical Data: IP address, browser type, device information, and usage data collected via cookies or analytics tools (see our Cookie Policy for details).
- Transaction Data: Details of purchases or payments made through the Website.
- User-Generated Data: Information you submit, such as comments, reviews, or messages.
2.2 We collect this data when you interact with the Website, complete forms, or engage with our services.
3. How We Use Your Data
3.1 We process your personal data for the following purposes:
- To provide and maintain the Website’s functionality;
- To process transactions and fulfil orders;
- To respond to enquiries or provide customer support;
- To send marketing communications (with your consent, where required);
- To analyse Website usage and improve our services;
- To comply with legal obligations or protect our rights.
3.2 We will not use your data for purposes incompatible with those outlined unless we obtain your further consent.
4. Legal Basis for Processing
4.1 We process your personal data based on:
- Consent: Where you have explicitly agreed (e.g., for marketing emails);
- Contract: To fulfil a contract with you (e.g., processing a purchase);
- Legitimate Interests: For purposes such as improving the Website or fraud prevention, provided your rights are not overridden;
- Legal Obligation: To comply with applicable laws or regulations.
5. Data Sharing
5.1 We may share your personal data with:
- Service Providers: Third parties (e.g., payment processors, hosting services) acting as data processors on our behalf, bound by strict confidentiality terms.
- Legal Authorities: Where required by law or to protect our rights.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, subject to confidentiality safeguards.
5.2 We do not sell your personal data to third parties.
6. Data Retention
6.1 We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. For example:
- Transaction data may be kept for 6 years to comply with UK tax laws;
- Marketing consent data is retained until you withdraw consent.
6.2 Once no longer needed, your data will be securely deleted or anonymised.
7. Your Rights
7.1 Under the UK GDPR, you have the following rights:
- Access: Request a copy of your personal data;
- Rectification: Correct inaccurate data;
- Erasure: Request deletion of your data (subject to legal exceptions);
- Restriction: Limit how we process your data;
- Portability: Obtain your data in a transferable format;
- Objection: Object to processing based on legitimate interests or for marketing;
- Withdraw Consent: Revoke consent at any time, where applicable.
7.2 To exercise these rights, contact us at info@luzqi.com. We will respond within one month, unless the request is complex.
7.3 You may also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
8. Data Security
8.1 We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or alteration, including encryption and secure servers.
8.2 However, no online transmission is entirely secure, and we cannot guarantee absolute security.
9. International Transfers
9.1 If your data is transferred outside the UK, we ensure it is protected by adequacy decisions, standard contractual clauses, or other safeguards compliant with UK GDPR.
10. Updates to This Policy
10.1 We may revise this Privacy Policy to reflect changes in law, technology, or our practices. Updates will be posted here with a revised “Last Updated” date. Your continued use of the Website signifies acceptance of the revised policy.
11. Contact Us
11.1 For questions or concerns about this Privacy Policy, please contact:
Website: www.luzqiart.com
Email: info@luzqi.com